Wednesday 31 July 2013

Let not control our ‘Real’ lives by the ‘Reeled’ ones

Why the Complexion Causes the Complex?

The skin colour, facial and bodily features are something one born with. It could depend on the genetic factors, biological and hormonal reasons or on the climatic or environmental conditions of the respective place one born or lives in. Though nationality of oneself could be identify according to outer appearances as Indian (north Indian, south Indian or north-eastern etc.), Chinese, Japanese etc. and at larger perspective Asian, European, American, African and so on. Identifying one’s region, religion and nationality doesn't cause any problem but issues begin when the skin colour and bodily features become the reasons of biases. At a larger level it is called as racial politics but at very domestic level it gives birth to the feeling of downgrading, low self-esteem and self-confidence as the colour dark and dusky is preoccupied with the notion of ‘lesser’ and the fair skinned people is considered ‘super’ thus beautiful.

So, what are the parameters for acclaiming someone ‘beautiful’? Indian Aesthetics says that beauty lies in the eyes of beholder. But what if beholder’s eyes are wrapped with the binary established by the old aged society? The binary of colour White and Black are no less than the binaries suggested by feminist scholar Helene Cixous as Good-Bad, Masculine-Feminine, and Father-Mother in which the former term is powerful and the latter is lesser. Instead I would recall another feminist scholar Simone-de-Beauvoir’s words, ‘the one is not born women but one becomes one’. Similarly even if one is born dark and dusky, s/he is not the matter of considering downgraded, it’s the existing notions in social veins which lead people to believe them lesser. 

I was also made realize during my childhood that I was not a fair complexioned girl and not having the sharp features which are the essential parameters to look beautiful. So, I was going to face the factor in future or may be won’t ever considered a beautiful bride or so the in-law. But fortunately as I came ahead in life I observed that the overall personality including intelligence, talents, soft and hard skills and the way you carry yourself is what makes you rather than the skin colour and features you are born with. Then I started realizing that why the homely ladies didn't ever made me realize that I was a clean skinned wheatish complexioned girl not a coaly dark or pimplish white? This could look far better than the so-called sharp featured girls of that time.  Today when I remember those days I often make my parents remember this saying that, ‘you are really not good with how to give a good parental to children, it’s not about spending more money over them instead it’s about to make their self-esteem high.’ They did not ever managed to think that their children will have to confront a big bad world ahead  which is full of the people those seeks opportunities to find out the reasons where one could be push down easily.  Thus, one needs the high self-esteem and confidence to get something good in life not for the sake of looking beautiful only. 

And further this belief is supported by the advertisement agencies of social media for the sake of the sale of their beauty creams and products. The beliefs starts from the people as social/traditional beings and implemented again on themselves as a consumer. And finally the audience becomes the foolish consumer in the race of following the false notions of contemporary visual culture. This visual culture is not less than a twin of popular media like television and films. And it’s always more good to hear about realities from the people those are the part of the things we wish to know about. So, I would recall the words of actress Nandita Das, said by her in a recent interview, as she starts with, ‘every article of mine always begins with dark and dusky as if it is a qualification without that I am incomplete’. She is utterly right in her complaining because the fair actresses don’t get start with Fair Kareena, Fair Aishwarya and so on when they are written about. But if it is dark it’s like an apprehension infact a lot of people try to become politically correct saying that, ‘O, we love the dark skin, even I love the dark women more’.  No one has to like them more if they are dark, instead one doesn’t have to like or dislike because of one’s skin colour. These are the wrong reasons to like or dislike someone. 

Actress Nandita Das

We know that Nandita Das most often chooses the films with real characters, real women those are dark complexioned. But when she does a semi upper class character, a class where she comes from, it leads the lady into a question of anger towards the directors asking to make a character a bit fair one. So, is it meaning that lower class women are dark and a dark complexioned woman can’t be fit playing an upper class role? It’s a mindset or stereotyping keeps perpetuating the notion so far. Otherwise it’s a dangerous trend or an obsession of this country with the fair skin. In main stream cinema one have to be a woman of fair skin if she ambitions to mark a big hit in industry. But Nandita feels thankful as she never wanted to become a main stream cinema actress as she feels unable to devote the hardwork for the perfection needed there. And off-course that perfection has nothing to do with the acting ability but all about the physical appearance. She finds the life provides us far more interesting things to do rather than keep worrying about looks every time.

She too mentions the ‘fairy’ promises of ‘fairness’ creams which opens the door of ‘fairyland’ for the consumers which does not exist actually. The bizarre belongingness of the fairness creams have not left the under arms and even the genitals of a woman like vagina. Their stupid campaign says to make it fair for someone who loves you. It’s completely commercially created crazy obsession. Also the film industry is full of dark lover actresses those were dark in their early movies but suddenly they becomes fair/white in their recent ones. She picks up an example of her friend who is also dark pinning up a point on the beauty magazines. They just suggests a lot of things to do for dark skin as if being a dark is such an ugliness which one should try to remove at their end. These magazines serve the juicy advertisements which make dark skinned girls and boys with low self-esteem. Especially the young girls keep worrying about their marriages, their would be husband’s liking those they have not found yet and for their professional carriers where they might be facing the problem to get a good job just because of their dark complexions irrespective of their qualifications and capabilities. It’s just ridiculously funny thing which puts their identities into a passive zone and put a burden of peer pressure. 

This could be only an obsession that Indians, South Asians or a lot of developing countries have but it’s always like the western world people wants to become tanned and here in India they want to become fair. So it’s wanting which you do not have kind of a syndrome. So, some women have to suffer unnecessarily. Intelligent parents nurture many of the talents and many of the skills in their kids instead of worrying about something they just born with. Whether its colour of the skin, the nationality, the nose, or whatever. So over the years it does just take away the confidence of a lot of people, which is unworthy to lose at all. In this ongoing context I would like to mention the performance of young artist Pari Baishya presented in-front of a selected audience at Cartwheel Archives, Chattarpur, New Delhi, which I witnessed around a year back. 

I remember the way she started performing by identifying and then marking circles by a black marker pen around the birth marks, body marks, skin irritations and other marks left out on her body by mosquitoes, insects or she got during the travelling and camping onto hills.  While marking these marks onto her legs she was mumbling that she doesn’t have ‘pretty legs’. Immediate to this realization she felt the need to remove these scars or marks from her body, thus smears a ‘beauty cream’ onto her face which is actually a black acrylic colour filled into a tube and turned to look like a ‘beauty cream’. No doubt the black beauty cream won’t make her white and fair instead it turned her into a black duckling. 


Then she supposed to have worried about her untimely greying hairs and she smears the black onto the hair strips too as the people do dye their hairs once they starts turning white. It’s like some stereotypical notions have fixed that faces and body should have the whites and the hairs has to be the blacks. After completing the whole act Pari stood in-front of the audience posing like a model in desire to get photographed. It seemed she was telling all the possibility of the black by posing with same confidence as the ‘white’ models do in-front of the cameras as beauty industry demands. She says all the fake notions of our traditional and cultural beliefs by mocking onto the unnatural assets of beauty industry who make us believe that dark and stained is ugly which needs to turn into fair and clean in order to get a desirable body thus a prince of dreams or success in professional life. 





Few Stills from the Performance

When she uttered that she doesn’t have pretty legs it automatically came to the usual psychology of a self analysis and ultimate fear of dejection which most of the dark skinned girls pursue in their minds. The crux of the performance was lying on the feeling of inadequacy, which becomes ‘natural’ at certain point. To resist it one has to come out of the whole notion of the beauty as promoted and propagated by the beauty industry which purely aims to making their financial profit.  Idea of looking good as a ‘fair skinned’ is not a problem but when it is controlled by a hegemonic belief it becomes worthy to analyse and needs solution.  As white has considered the hegemonic power that rules the world and in words of Critic, curator and writer JohnyML, ‘through this performance she pointed out at the possibility of considering the ‘other’ as beautiful, the dejected as the acceptable, the displaced as the mainstream, the subaltern as the relevant, the migrant as the citizen, the scarred as the rightful and the stained as the saint.’ And I would say, that is all we need in our contemporary times to get rid of all the false notions of ‘reeled’ advertisements by popular industries (beauty and films both) which try to lead and control our ‘real’ lives for the sake of filling their pockets and emptying ours.